Martin Gutierrez

Founder & CEO, Auto Analytix

Martin Gutierrez, a passionate leader in the automotive subprime industry since 2018, established Auto Analytix to revolutionize how Buy Here Pay Here (BHPH) dealerships use financial resources and data.

His journey began at a specialty finance company in Dallas, TX, where he excelled in managing credit lines and simplifying analytics for dealers, leading to his role as Business Development Associate.

After five successful years in finance, Martin founded his own BHPH dealership, gaining hands-on experience with the industry's operational challenges. This inspired him to create Auto Analytix in 2024, focusing on providing BHPH dealers with actionable insights through advanced data dashboards.

Under Martin's leadership, Auto Analytix quickly became a vital tool for BHPH operators nationwide, helping them make strategic decisions and thrive in a competitive market.

Martin's vision is to integrate data-driven strategies into every BHPH dealership, making Auto Analytix an industry cornerstone.

Lets connect!